“The design statement encompasses everything. From the way you design the web, through to how you communicate, through to the building execution.”
An architecture firm’s website and online communications are just as much a part of its design statement as any of its buildings. According to Michael Green, having an excellent website that accurately reflects the firm’s brand—with its motivations, stories, and human connections—is critical to MGA’s future success. Without an appealing online presence, he recognizes that his firm will have a difficult time hiring the best architects and attracting the best new clients.
See the full article at: industrialbrand.com/five-guiding-principles-from-a-guiding-principal