“We all need to share… and be generous with what we do.”
It seems counter-intuitive, but Michael cites generosity as one of the greatest contributing factors to his firm’s success. Perhaps the most notable example stems from his altruistic contribution to the discussion regarding tall wooden buildings. He spends countless hours researching, writing, and sharing valued content in support of the cause. Most notably, his 200 page research document titled: The Case for Tall Wood Buildings. But also his many blog posts and publications. Michael and his team passionately believe in the benefits of tall wood buildings. And they openly share their passion with the public.
See the full article at: industrialbrand.com/five-guiding-principles-from-a-guiding-principal