Objective: SLAM was asked to create a case study for the first ever Coca-Cola Soccer Camp.
Location: Houston, TX
300 lucky kids experienced the ultimate soccer weekend. Focusing on teamwork, healthy living, and the passion for the sport, campers learned from soccer greats such as olympic gold medalist Alex Morgan and world cup legend Marcelo Balboa.
Commissioned by: elemento L2 - the Multicultural Marketing agency that drives word of mouth and consumer engagement.