For this grass-roots campaign, I developed the messaging to assist former Chicago Cubs player, Adam Greenberg, receive his first official Major League at bat. Of the 17,500 players in MLB, no player has ever had their career end on the first pitch—except Adam Greenberg. The project proved successful and Adam received his chance on October 2, 2012, after our entirely volunteer-run campaign received national coverage from ESPN, CNN, Sports Illustrated, The New York Times, Yahoo! Sports, and more. I have the ability to utilize social media to garner national attention with a proven record of success.