Trivial Pursuit wanted to be back on top in the trivia industry. We wanted to re-imagine trivial pursuit so that it could reclaim being a leader in the trivia market.
We brought conceptual ideas and extensive research to the table which means new product categories and more importantly, new customers.
We got to know not only the mechanics of trivia, but the human interaction of how it can be fun and inviting.
We broke down what was enjoyable in different styles of trivia, and then applied our observations to game play “dynamics”. This mix and match tool kit we supplied to them was much more than a boring research document
Now Hasbro has new opportunities toolkit, new markets, new products, and most importantly new customers so that business impact is naturally happening for years to come. No multiple choice necessary.