Talent challenges are not unfamiliar to Patrick Sbarra and Brad Jones. In 1999, the two decided to start a company together. In their tenth year, New Creature has recorded an astounding $40 million of sales. In a one-year period, they realized a 200% increase in revenue. During year five, Sbarra and Jones added ten of their sixteen employees; seven of those in the space of six weeks. Amidst the hiring storm, Sbarra and Jones feared losing the unique culture they had grown. New Creature, just like many others today, is relying more and more heavily on the creative intellect of its people. This video is the story of how New Creature attracts and maximizes talent with a distinct, organizational culture, all the while improving financial performance.