Here we're again with an another Fanta Ad, this time produced for Ogilvy Dubai. Utilising a combination of creativity as well as the speed; we were able to produce this dynamic ad which nicely encapsulates the energizing taste of Fanta. By using a fluent edit style we could eliminate the need for time and expressed the idea -inviting friends into a game- clearly.
With a "Tron" and "Arcade" inspired theme -yes we're all in love with Tron- we embraced an extensive concept development stage. Our creatives worked closely with the Ogilvy team to maximise the potential of the concept. For the first time ever; we have used the "playless Fanta characters" in this way and emphasized the refreshing effect of the Fanta with an exhilarating act of story. It was important that us capture the global feel of the Fanta World, which was heavily influenced by games and arcade adventures in a playful world.
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Agency — Ogilvy Dubai
CG Supervisor / Director — Arman Sernaz
Animation Supervisor / Director — Ozan Kaygisiz
Cg Artists — Arda Sernaz, Cengizer Gokce, Ehsan Hassani Moghaddam, Ilgar Veryeri, Suay Cevizici, Arthur Katrancioglu, E.Ali Erol, Emre Us, Huseyin Gulgen, Aziz Kocanaogullari, Efe Goksel, Erkan Erturk
Sound Design — Batuhan Firat
Post Producer — Bilge Cinar