Following the exciting 360° campaign concept by lead agency vitamin-e which incorporates the Olympus camera OM-D into an interactive arts exhibition flora&faunavisions was asked to take care of the exhibition concept, design and production in the historic Opernwerkstätten in Berlin Mitte. Eager to create something very special, we took on the task and curated 12 international artists and art collectives to work on the idea of "space". Zimoun, United Visual Artists, Julian Charrière, Shan Blume, Jeongmoon Choi, Starstyling, Martin Butler, Sven Meyer & Kim Pörksen, Tim John, Numen/For Use, Speech and an arts collective of students from the Berlin Art School created and produced site-specific installations which except one - have never been shown anywhere else before.
Media and approach ranged from light and laser installations, to performance pieces as well as sculptural objects - all held together by an exhibition design inspired by the location itself: the idea of illusion and scenery. This minimal yet clever design and the invitation to experience every installation through the view finder of the OM-D camera, guides visitors through the 7,000 sqm former workshop space for Berlin's operas and theatres.