Following the illustrations I did for their SS13 look book, I worked on these three animations for Levi's Vintage Clothing. Each one was an extension of the illustrations I'd already produced, showing how to get the right fit from your 501's. It was important to represent the heritage of American work wear and Levi's attention to detail in the fits and fabrics of a bygone era.
Art Direction: Levis XX
Direction / Animation: Chris Sayer
Illustration: Deanna Halsall
Music / Sound: Simon Keep