Zenith hired us in 1997 to make a video that would give their dealers a sneak peak a their new updated red Z logo and this new product line of TV's called Inteq. Up until then Zenith was known as your grandpa's TV and Inteq was supposed to be for a young 20-40 year old market. Jens shot all of the print material with a Plumbicon tube video camera, at the time you couldn't import images (at a high enough quality) and use them in a video. We didn't want to use any narration because this was before a dealer meeting where they would formally be introduced to the product and we just wanted them to start talking about it. This video was shot Standard Def (their was no HD at the time). A lot of the images in the brochures were shot by us on 4x5 film.
Director: Steve Weiss
Producer: John Lenart
Creative: Rick Shaughnessy and Steve Weiss
Editor: Lucyna Wojtas