This great community partner teamed with fellow credit unions for a special fundraiser this year to purchase much-needed equipment for our local Children’s Miracle Network Hospital, Faxton St. Luke’s Healthcare. Supporting their efforts brought us closer to the people, and the patients, they affect every day. We created a campaign around two primary pieces, a long-form video for online, and a :60 TV spot, supported with billboards, a landing page and more. We scripted, filmed and edited the pieces entirely in-house and on location at the hospital, and were generously allowed to film an actual newborn in their neonatal unit.
When you see the breath of life in that baby and think, “This small life is possible because of the work we all do together,” you can’t help being humbled.
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