The brief for both Capital One 'Maps' and 'Chalkboard' was to make them simultaneously fun and informative. Capital One campaigns always have a "tongue in cheek" quality with a "see and say" voice over, and we happily obliged to keep it that way.
There were a lot of icons to animate for both pieces, and the design stage was certainly intense. But after a 24-pack of Redbull and a board full of design experiments, our frames and ideas started to take shape.
CW / AD:
Daniel Luna, Leo Mateus
Yaniv Fridman, Leo Mateus, Daniel Luna
Yaniv Fridman, Renato Ferro