Sony had come to the conclusion that most end users of their fine array of products made little or no reference to the user manual. This became an issue because the user would then experience disappointing results due to their own lack of understanding not only for the product but the subject matter too.

After many strategy and planning exercises we came up with a simple yet impactful solution, Cool People, doing Cool Things, with Cool Products.

16 professionals across the Video Production, Digital Photography, Creative and Audio industries were commissioned to demonstrate a practical application for a Sony product within their sector.

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