Hope for Justice approached me to work on a video that they wanted to release for Anti-Slavery Day, which was on the 18th October 2012 in the United Kingdom. The purpose of the video was to raise awareness of human trafficking in the UK (and worldwide) by creating a video which could be shared across social media, in the hope that it might become viral and therefore spread the message and awareness even further.
Hope for Justice had been working on a storyboard already, and had contacted an illustrator, Hannah Wheeler, to produce all the illustrations for the project. I worked closely with Hannah throughout the project as I worked to animate the illustrations she had created. The project took some time to finish, but I thoroughly enjoyed working on it.
When Anti-Slavery Day arrived, Hope for Justice launched a campaign to get the video seen by as many people as possible. Some of the top achievements from the day included:
- Having the video retweeted by Stephen Fry (who has 4 million followers on Twitter) and various other actors and celebrities.
- The video was amongst the top 5 trending topics on Twitter.
- It received 61 "likes" on Vimeo
- And as of the end of July 2013 the video has been viewed around 16,700 times.
This was a great project, and I was so pleased to have been able to work on it with the wider team, and all for a really worthwhile cause.
Illustrations: Hannah Wheeler
Music: John Headley
Animation: Dan Thompson
Motion Graphics / Animation created in Adobe After Effects CS 5.5