Gretel undertook a full rebrand of VH1, the first time the brand had been reinvented in over a decade. The core strategy of the brand is embedded into the logo itself. In doing so we created a tag-mark: a logo that doesn’t need a tagline to communicate the brand story. The visual and verbal identity are simple but iconic, a system allows the brand to flex and grow.
Executive Creative Director: Greg Hahn
Creative Director: Keira Alexandra, Ryan Moore
Producer: Ryan McLaughlin
Design & Art Direction: Frank DeRose
Animation: Carl Burton, Irene Park, Aldo Gonzalez, Gerald Mark Soto, Tonya Smay, AJ Kolb, Lindsay Nordell