For the launch of the new Lumix G5 we asked 3 professional photographers to leave their comfort zones and go on a photographic journey. We equipped them with a set of lenses and a LUMIX G5 and sent them all around the world to try the camera and to upgrade their own photography.

We created this multichannel campaign that tells the story of each photographer and its experiences with the new LUMIX G5. The cool thing about this is, that nothing is staged here - all the results you see happened during traveling around these beautiful places. The pictures every photographer took got shared on a microsite running in the Panasonic website structure and on Facebook.

This is the HD Video Tutorial of Mel Karch, a fashion photographer from Paris.

Agency: Lukas Lindemann Rosinski
Creative Direction: Thomas Heyen, Markus Kremer
Art Direction: Victor Aloji, Christian Baur
Copywriter: Erick Barrios
Production Company: Markenfilm Crossing
Director: Christian Grüner

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