Dilo is a project that has been developed in the context of the lecture “Supply and Demand” from the chair of Media, Trend & Public Appearance at Bauhaus-Universität Weimar during the summer semester 2013.
Dilo is a small business, which offers an analog medium of communication. The concept of Dilo comes from the analysis of the values of giving a gift, which could be symbolic, economical or social. On the other hand, the trends into the field of supply and demand in communication’s industry motivated us to offer an analog medium, in which people have the possibility to send a message together with a little present without special reason and to surprise a person in every day life.
People would find Dilo’s stores in some random places of the city, where they may buy a little kit to surprise a loved one, more importantly personalize it by writing a personal message. Also, Dilo sells invitation cards that can be used to invite someone, perhaps over a drink of beer or coffee.
Essentially, Dilo as a small business is the result of the combination of several concepts: every day gifts, the ability to surprise, trends in communication’s demand and communication by analog medium.