For the SSBY21 collection iNDiViDUALS played with the familiar components of a collection presentation and created an experience through sound, space and atmosphere. The innovative ‘wave field synthesis’ machine, which can spatialise sound via 192 speakers, strengthened the emotions of the public. The music and sound were made possible thanks to a collaboration with MediaLAB.
iNDiViDUALS is a platform for fashion creativity. iNDiViDUALS is an initiative of AMFI - Amsterdam Fashion Institute and Amsterdam University of Applied Sciences. See also individualsatamfi.nl.