Sara Kadefors is a reputed writer in Sweden. This fall, she published the novel "Lex book." Lex writes a blog about apparel and fashion - she quickly becomes appreciated for her distinct style. But the attention makes her soon live two parallel lives. To market the book, we made two trailers or teasers for viral spread online. Direction by Sara Kadefors, Editing Carl-Johan Wolmesjö, Cinematography by me.

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