Think TV presents its third documentary series Next Generation Marketing. Ten of the world’s most forward-thinking industry professionals reveal how television is rising to meet new marketing challenges with great success.
In this episode - Driving Growth - Marc Pritchard (Procter & Gamble), Luke Dunkerley (Woolworths) and Sir John Hegarty (BBH) reveal how television's broadcast capabilities create an immediate and dramatic response, driving sales growth and building brands like no other medium.
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