HYPER ISLAND -SOS CHILDREN VILLAGES
Little Big Push
We found out when we conducted our research that young adults do want to give to charity but in a frequent monthly subscription, they want to wait until they have a secure income.
Current ads and campaign from charity organisations do affect them, but going from feeling to action is to long. Thats why we created the app Little Big Push, to make it easy and impulsive to donate. As an aid function within the app it will automatically make a friendly reminder each month, to recommend to donate, this will help the user to get into the habit of donating!
Current research identifies that when people give a small amount of their money to charity, you can actually measure the brain activity of being happy and a sense of well being (warm-glow). It can actually imply that the drive force behind the act of giving can be out of selfish reasons within a unselfish act. We want to tap into that and make people donate often, so they could feel good many times during a month.
After you have donated you will be able to go forward to an information page about SOS barnbyars current projects and where your money actually went.
To make the app go viral and visible to a bigger crowd, it will have the possibility to share your act to the social media of your choice. A status on, for example Facebook will inform your friends that you have just donated for a good cause, hopefully they will then do the same.
An expansion to this app could be to make it into a bundle along with other charities. A lot of our research pointed to the fact that young adults really want to donate but have no idea which organisation to pick since there are so many out there.
This could be solved with an extension of this app. SOS barnbyar could team up with other charity organisations to develop a new platform for giving.
The user will get the opportunity to choose a few different charities that they want to give money to. They will also choose the percentage for each company. So when they then push in an amount of for example 150 kr, the app will automatically divide it up between the different choices.
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