SOS Barnbyar asked us to reinvent fundraising for people aged 25-30 in Sweden. We know they want to do good and are willing to donate money, but they’re not making the decision to do so.
We asked ourselves:
- How might we find the right time to approach them?
- How might we make the choice easier?
- How might we make it more engaging?
This is our answer…
Project by: Helium Junkies Emelie Fransson, Simon Jakobsson, Peter Kylin, Pablo Lozano Jiménes and Anton Stromberg.
Some icons are from http://www.thenounproject.com