This guerilla marketing activation (for Tangible Media / CAPCOM) involved freezing preview copies of Lost Planet 2 video game inside blocks of ice for consumers to discover and break open. The ice block concept arose from the video game's narrative of an "ice planet" that is melting and breaking apart.
The 1,000+ blocks of ice were placed guerilla-style outside influencer lifestyle shops throughout the country.
Tangible / CAPCOM seeded gamer blogs ahead of time so consumers were eagerly awaiting our deliveries with ice picks, hammers, costumes, drills, bags and salt!
An exclusive ALT TERRAIN guerilla marketing and influencer marketing case study.
ALT TERRAIN helps creative agencies bring their guerilla marketing, wild posting and alternative marketing ideas to life on the streets of New York City, Los Angeles, Chicago, San Francisco, Seattle, Boston, Philadelphia and Miami.
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