U.S. Cranberries participated in an eight-day 1st American Great Food Festival, a promotional event it co-sponsored in Shanghai, China, July 21st through July 28th, 2013. The purpose of the event was to familiarize Chinese consumers with a broad array of American food products including a variety of cranberry brands. The event also included daily themes such as California wine tasting and DIY cranberry sushi with renowned food blogger "Yufei" from Fish Creative Design. An estimated 195,000 attended the eight-day food festival.
Visitors responded positively to the different cranberry products they tried -- everything from dried cranberries to cranberry juice (yep, also with vodka for a famous Cosmo!). Said the Executive Director of U.S. Cranberries, "If a mere 2% of China’s population consumed just one handful of dried cranberries per month, that would represent about 20 million pounds of cranberry consumption per year."
Want to make DIY cranberry sushi?: bit.ly/15eCOkW and best Cosmo recipe EVER (top secret)? bit.ly/19MULrs
For more on U.S. Cranberries go to uscranberries.com. Follow @USCranberries on Twitter and Like facebook.com/cranbecravers on Facebook!
Other exhibitors included the Alaska Seafood Marketing Institute, California Wine Institute, Brewers Association, Raisin Administrative Committee, US Meat Export Federation, Jelly Belly, Wonderful Pistachio, and EVO Extra Virgin Olive Oil.
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