Vivid 2013, Collaboration #3
MCA, Building Projection
Creative Director. Caterina Vicaretti
Production Company. Spinifex
Client. Destination NSW
The MCA Projection is divided into 3 key chapters each sequence was carefully throughout and developed through a series of creative boards and motion tests that were inspired by the work of Australian artist Gemma Smith.
The MCA morphs into an interactive and dynamic performance space. As each chapter evolves we built drama and emotion through animation and 3D visual effects tricks that take the view on a visual, emotional and playful journey.
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