Project: Fox Sports 1 Idents
Client: Neon / Fox
Music and Sound Design: Box Of Toys Audio
We were invited to create the audio for three idents that launch with Fox's new 24hr sports channel, Fox Sports 1. Each identity was was based upon a key word included in Fox's brief; Hi-Tech, Colourful and Electric.
The 'Hi-Tech' ident audio is sound design led and looks to avoid the archetypal servo noises so often over-used. Instead we focused on a high tech pneumatic feel to the arm. In addition we wanted to instil character to the computer, as if it is coming to life as it is built. A sense of space is provided by a subtle ambient electronic track that plays throughout and appears to echo off the laboratory walls.