A fast-paced, time-reversed construction retrospective. A huge solar energy plant of technological uniqueness. A daring pioneer breaking ground. And finally, a van capable of adapting to the most versatile conditions.

For the birth of the best Sprinter ever Sehsucht together with Markenfilm stage a ground-breaking ceremony of its own kind literally taking us back in time to the very first cut of the spade.

The team took great efforts to realize director Ole Peters vision making both, the 30 second TVC and the massive 4-minute imagefilm, a cinematic experience. The result is paying tribute to the basic idea of 'Pioneers at Work' proving that good things come to those who … get stuff done.

C r e d i t s :

Client: Mercedes Benz AG
Senior Marketing Manager: Nicolai Berger
Marketing Manager: Till Wartenberg
Account Director: Jan Grindemann

Agency: Lukas Lindemann Rosinsky GmbH
Creative Director: Arno Lindemann
Art Director: Dominik Geiger, Dennis Mensching, Ferdinand Povel, Thomas Schmiegel
Copywriter: Kerstin Correll, Haiko Meyer, Christine Ramm
Head of Planning: Achim Rietze
Account Management: Najda Denkhaus, Janine Hardich, Thorben Klostermann

Production: Markenfilm GmbH & Co.KG in Co-Production with Sehsucht GmbH, Hamburg/Germany
Director: Ole Peters
Producer: Andreas Coutsoumbelis, Oliver Schertlein, Jan Tiller
Art Department: Axel Brötje
Look Development & Design: Julius Brockelmann
2D Artist: Julius Brockelmann
Motion Design: Ronny Schmidt, Sebastian Spitze
3D Lead-Artist and Set Supervisor: Timo von Wittken
3D Artist: Heinrich Löwe, Fabian Schaper, Alexander Siquans
2D Lead-Artist: Florian Zachau
Compositing: Yacoob Essack
Illustrator: Malte Romainczyk
Cutter: Hendrik Smith, Eva Stimpfl

Music: Supreme Music
Composer: Maximilian Olowinsky

3D: Autodesk Softimage XSI, Arnold Renderer, Syntheyes
2D Animation: Adobe After Effects
Compositing: The Foundry’s Nuke, Autodesk Smoke
Grading: DaVinci Resolve
Cut: Avid Media Composer

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