Rab approached me to make a video that summed up the brand. The video was designed to be shown at tradeshows, to investors and retailers, and to anyone new joining the company. In short, this was to be a video that not only explained who Rab are and what they do, but remained true to the friendly but professional style in which they do it.
Edited from clips provided by sponsored athletes as well as footage shot by me on assignment.
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