Agency: BBDO Bangkok
Client: Thai Blind Association
Title: "Storybook For All Eyes"
Blind kids and fully sighted kids are living in separate world. but the Thailand Association of The Blind believes in equality of the blind and the fully sighted. So together, we created a book that could unite all eyes.
"The Storybook For All Eyes" was developed with a font that can be read by all children by integrating the Braille alphabet with the English alphabet. In addition, every character illustration was embossed with a hidden image for the visually impaired to perceive.
Kids are different, but with this book, they see the same world.
E-Book Link: http://issuu.com/rookfloro/docs/mrlightandmrdark
Chief Creative Officer: Suthisak Sucharittanonta
Creative Director: Chalit Manuyakorn
Association CD: Apichai Inthutsingh
Copywriter: Thasorn Boonyanate, Rook Floro
Art Director: Rook Floro, Prasit Vitayasamrit
Typographer: Natira Wongpaitoon
Graphic Advisor: Thanonchai Sornsriwichai
Storyteller: Rook Floro
Print Craftman: Thanutphol Pornlikitchotwong
Print Craftman: Panus Saeli
Print Craftman: Supalerk Sruruchyanont
Account Director: Taksina Vasaruchapong
Producer: Ladawan Vilainart
Photographer: BOB EYE VIEW
Music Composer: Orwell / L'arriere 2
Director: Thasorn Boonyanate