I was contracted to create a promotional spot that would air in select broadcast markets and across YouTube. The spot was for Small Business Saturday, an initiative to encourage people to support local small business in their communities.
There wasn't much creative to go off of, other than an existing logo. I broke it down and created a number of new, 2D, paper-inspired assets to bring the community within the logo to life. I made extensive use of After Effects' puppet warp tool to animate the 2D characters.