The IDEO London team approached their climate change research with travel in mind, arriving at the belief that “we will have to re-think how we travel and how we spend our holiday time. It won’t simply be a question of Where shall we go? but also Why are we going? and What will we do when we get there?”
The team foresees a future in which certain destinations are off limits, or accessible by special permit only, as a measure to preserve global ecosystems. Their design vision ends up supporting both "proactive" and "reactive" futures, which revolve equally around the fragility of our Earth and the sort of travel that’s carbon-allowance based, not freely available.