No wonder the latest commercial slash music video from the producer of the dietary supplement VitaePro is catchy. The song "Det funker for meg" (=It works for me) is written by the king of commercials, Torstein Bieler/Ute til Lunsj. VitaePro is known for using real people with real experiences from using the product - preferable good ones of course. The transformation from lazy and slow to bubbly and full of energy has been a recurring theme the latest years. The same concept is taken further in this latest production from VitaePro and the production company Small Film. However, we simply love the new grand and surprising twist - turning the commercial into a kind of musical. The great Håvard Bakke is as good as a pale, rusty and worn out guy as the sparkling, singing and revitalised handsome man in the office. It must be lovely for Mr Bakke to finally make an appearance in front of the camera, after doing the voice on all those packshots in previous commercials for VitaePro. Backing up his forceful and convincing performance is no less than a group of cheerleaders - the one and only Viqueens. Yes, there is a lot of energy and controlled jumping going on. This is certainly a highlight of a long career of many VitaePro films from the production company Small Film, director Mikkel Ohrvik and producer Elisabeth Enstad. The same goes for Hocus Focus and post producer Ole-Arild Svendsen, editor Thomas Løvig, and Bengt Ove Sannes doing the colour grading and online work. For more information about VitaePro, take a look at vitaepro.no

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