This short spot is meant to touch on the concept that every idea is unique, and that at Ventana Productions, we bring ideas to light. Obviously, an old cliche is at play here (light bulb = idea), but the concept works well with the tagline "from spark to finish". The Ventana Productions logo took the place of the bulb's filament. This provided the opportunity for a quick seamless transition from the wide shot to our contact page.
Our graphic designer, Nate Tomerlin created this 20 second spot in Cinema4D and After Effects.The mechanical arms and clamps were created with fairly basic geometry, and was animated using a mix of Inverse and Forward Kinematics.
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