We were asked by Sanoma Media to create a strong, trusted and vibrant brand for their news channel HIR24.
The idea of the title sequence was based upon the idea of the Big Bang. We wanted to create a sense of rapid expansion based around the chaos of mass-information which is then controlled by the power of the HIR24 discs. Thus generating a feeling of vibrancy, speed, trust, innovative technology and new media to symbolise that HIR24 are at the epicentre for cutting edge inland and world breaking news stories.
The project literally grew and grew, we started by directing the title sequence, and knew we wanted something anthemic yet modern for the music. After this we then moved into working hand in hand with their graphics team to also generate more vibrant and clear information graphics to complement the new look and consulted their set design department to create something that reinforced the brand.
Director / Art Director : Gary David Roberts
Creative Director : Nick Scott
Exec. Producer : Omar Honigh
VFX : Emil Malm
Composer : Si Begg