When your target audience is teens, it's hard getting their attention.
Even when they are watching TV they turn to their smart phones, tablets and laptops.
So we decided that's where we'll catch them – on their second screen.
Crunch TV – the first television dubbed for teens.
We took different shows such as Israel's big brother, master chef and many others and made them interesting by dubbing them to a language teens understand – Silly, nonsense humor.
The dubbed shows were available only on their second screen.
We also let teens dub the shows themselves with the unique Crunch TV app