Time Based Arts asked me to do look development and to design the expanding light effect that we see towards the end of the spot. Director Sebastian Strasser wanted it to have a warm physical feel and not to look too graphical. I took inspiration from aurora borealis, wanted it to have a scattered look that would give it a subtle touch of magic. The final light effect was then animated in house at Time Based Arts following the boards that I produced at the early stages of the project. I love the pace & flow of the commercial, and the really subtle VFX work done by Time Based Arts.
More info about this commercial here, time-based-arts.com/vodafone-wow
Agency: Jung von Matt/Alster
Director: Sebastian Strasser
DOP: Hoyte van Hoytema
Post Production: Time Based Arts