Digital Cinema Media (DCM) is the market leader in UK cinema advertising. They have fantastic research teams that provide remarkably detailed audience insight.

We consulted on how they might improve the communication of this information, both internally and to their various external audiences. As part of this wider brief we worked with DCM to create a suite of icons and characters that enhance and support communication around audience insight.

This short video demonstrates the really simple modular system we put in place to give the character illustrations maximum flexibility and utility.

Thanks to Moniker Rohner for the animation skills. And to Simon Keep for the beats.

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