June 2013 @ NYU's ITP for StoryCode (http://storycode.org/). Julie Babb discusses the process of building Bout, a social photo game for iOS. Objective of the talk is to extract key insights from piquing interest and momentum, building a team, product development and iteration.
0:00 - Intro to Bout / Game Description
3:38 - App and content demo
9:28 - Timeline
10:26 - *****INSIGHTS*****