For years, Coke has encouraged people to share happiness and has given them lots of surprising ways to share a Coke. This time, they’ve taken the classic Coca-Cola can and designed it for two people. Twist, turn and share!
Ogilvy Paris and Singapore teamed up to create "The Sharing Can," a 330 ml can of Coca-Cola that's actually two smaller cans that can be shared.
Directed by Giovanni Fantoni Modena
Director of Photography Claude O'Steen
Assistant Director Sibilla Morgantini
Produced by James Brook Partridge, Laure Bayle, Aurélie Appert and Lorenzo Hassan
- Winner of three Golden Lions at Cannes Lions 2013: Best use of Guerrilla Marketing in a promotional campaign, Best Promo & Activation, Best Food & Non-alcoholic drinks.
- Winner of four Gold trophies at London International Awards 2013: Best non-traditional Guerrilla Marketing, Best innovative use of design, Best Package design, Best beverages non alcoholic.