SLUMFLOWER started out as seed idea that we had about two years ago, about the misconceptions formed about public housing.
Growing up watching video like Spike Lee’s “Clockers” (1995) or Nas’ “Nas is like” (1999) I’m positive SLUMFLOWER wasn’t the image urban planner Robert Moses had in mind while planning the design and placement of public housing during 1950s New York City.
People tend to say that fashion, though artistically driven, is simply surface and incapable of expressing anything socially or politically mind bending – that the fashion lens puts a hyper focus on just looks and consumerism. We like to think an editorial like this provides an alternative to that idea.
It’s always been a mission of ours to tell a story through our editorials and brand - preferably one people haven’t heard of before. We were perfectly aware that the sight of twenty some odd immaculately dressed gentleman – and a baby faced cute kid – would lure people in. At the end of the editorial – and eventually the film – there are obvious questions to be asked, statements to be made, conversations to be had with varying opinions. But I guess that’s what art and creation is all about.
Founded in 2008 by Joshua Kissi & Travis Gu