Director Bryan H. Carroll captured the intricacies of the motorcycling world for his documentary, "Why We Ride", by selecting a camera that kept up with speeding bikes and could produce an image that was just as beautiful as the anecdotes shared by the diverse group of riders he profiled. Bryan chose the Cinema EOS C500 and Canon Cinema optics, allowing him to shoot in 4K at rates up to 120 frames per second. No wonder the American Motorcyclists Association (AMA) named Bryan and producer James Walker 2014 Motorcyclists of the Year.

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