"THE STADIUM'S ROCKIN', TIME TO CRANK UP THE SOUND!"
Step aside, Faith! The latest in a series of annual high-profile openings, this 1:50 extravaganza features the new reigning queen of Sunday Night Football, Carrie Underwood, in concert with an array the finest NFL's has to offer.
The editorial process took place in NYC throughout the entire month of July, crafting performance, player integration, and modular gameplay pods for weekly updated football highlights. Eye-popping look and visual compositing was executed by Mass Market. The physical stage, lighting, and immediate crowd were all practical elements. Players and additional crowd plates were shot green screen and the stadium and additional elements were all computer-generated.
Directors: Tripp Dixon (NBC) / Haley Geffen (Bodega)
Production: Miguel Rodriguez - Bodega
Post Production: Mass Market/NYC