This launch video is for Kennametal's new intelligent software, NOVO - kennametal.com/novo. NOVO empowers machining workflow with the knowledge it needs to translate planning, modeling, tooling and assembly into tangible, sustainable operating efficiencies. I was involved from creative concepting, to production execution, and through the final edit. We filmed on-site at a machining facility and brought in a professional conductor and actors to execute on our symphonic vision.

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