The Sportspark is one of the most modern and well equipped indoor sport centres in the UK, with facilities that cater to a wide range of sporting interests. Based on the campus of the University of East Anglia, the Sportspark not only serves the 15,000 strong cohort of the university, but people from all over the region.

We were approached by the team at the Sportspark to create a web commercial with a high-end feel, which conveys the myriad type of people that flock to the centre every day, from families with young children, teenagers and students, to professional athletes and trainers.

With the brief in mind, we developed the concept to follow the stories of real people in six distinct age groups and abilities. Being based in East Anglia and being keen users of the facilities ourselves, we knew that we had a diverse pool of people that we could draw on, including professional Ironman triathlete Matt Ellis and numerous clubs and groups. By mixing high speed and regular speed photography we were able to give the commercial a high quality sports-broadcasting feel, emphasising the physical aspect of the activity and also providing excellent scope for our sound designer to really bring the piece to life.

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