Shedding light on the weekend release of the Limited EDT x Reebok Classic Leather 30th Anniversary, we are joined by Jonning Chng, Alvin Huang, and the founder of Limited EDT, Mandeep Chopra – together forming the JAM design team. With an early exposure to limited and niche footwear via his parents’ sporting goods business, Chopra used the opportunity that was presented before him to share his love for sneakers, and at the same time accommodate Singapore’s growing demand for exclusive footwear. Since the first store until now, the Limited EDT name has evolved into covering a full spectrum of brands and styles. In this video, the JAM collective goes over each of the key branches; from Limited EDT Chambers, which houses high-end and designer brands; L.E Way, a skate focused store; Limited Edition Hall of Fame, a basketball driven location; and finally, Limited Edition Vault, a place where the most exclusive silhouettes are stocked. We also learn of the making of the Reebok Classic collaboration and get a look at each of the special VIP rooms that Limited EDT offers to its loyal customers.

Director & Editor | Juffrie Friday
Cam assist | Ivan Chong
Producer | Ambrose Leung
Executive Producer | Eugene Kan

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