We were so thrilled to be involved in the launch of Kinect Sports Rivals for Xbox One. The campaign required us to provide artwork throughout pre-production into production. Working closely with the client our first step was to flesh out the initial 2D concepts into more detailed artwork. This enabled us to clearly visualize the overall mood and provide clear guides moving into the 3D production stage. The resulting images are a combination of 3D rendering, 2D matte painting and a lot of love!