Social media can be intimidating and fraught with danger for a director and their company. With any risk there can be unlimited opportunity.
We operate in a 'real-time' environment where speed is a given priority. Customers, employees and organisations have an equal voice in the world of social media -- a world, where anyone can participate, radically amplifying the scrutiny of a company, their board, and the way in which information is communicated.
Speakers discuss the following issues for directors:
Perspectives on social media
What are the risks associated with social media and what should directors be aware of?
What policies should an organisation have to mitigate social media risk?
What are the social media opportunities?
Social media strategy
What levels of understanding and use to board members require?
Monitoring and reporting for the board?
Next big thing?
Iggy Pintado MAICD, General Manager, Member and Member Services, Australian Institute of Company Directors, CEO & Director, ConnectGen (Author, Connection Generation)
Tim O'Callaghan GAICD, Partner -- Intellectual Property, Piper Alderman
Jason Dunstone, Managing Director, Square Holes Pty Ltd
Cam Pearce MAICD, National Marketing Manager SA/NT, Coopers Brewery Ltd