We were called upon to create titles for Kyoorius Designyatra 2013, one amongst the top five annual design conferences in the world. We were totally blown by the distinctive and original concepts we received from Kay and too excited to go about the project. Rather large typography were created with white flowers inserted into food colors to form letters CREATE CHANGE, the theme for the 2013 edition of Kyoorius Designyatra which will push the envelope and challenge creative professionals to use design as a tool to create real change - change that's beyond the aesthetic. The idea evolved into an unseen and unexpected visual experience to shoot and watch both.
Time lapse shots of the letters was shot for a stretch of more than 24hours, with flowers picking colours bit by bit. So heres the film to get you into the mood, warm you up for what you're about to experience at the fest.
Directors: Vidya Sharma & Rajesh Thomas
Creative Director: Kay Khoo
Designer: Jui Khopkar
Production & Post Production: RocketscienceLab
Post production head & Compositor: Varun Saini
DOP: Harshith Dambekodi
1st AD: Jigesh Kumar
2nd AD: Sandeep kottila
Music & Sound design: Rahul Pandirkar