When we were first approached to create something emotional for Junior Achievement, we had to think back on our youth and times as a child. Even though technology plays a huge role in our children's learning, the positive effects of an emotional experience will always outlast technology. So we tried to stay true to our core fundamentals to change the game on how our children learn about possible options on who they can be.
This is a serious task. We are affecting the lives of young adults who will drive our future. And with that, this was a challenge we had to accept. Because it is simply too important.
The basic elements of who you want to be or what you want to become come from information about all the various options that are possible. With so many possible career options to choose from, our children are often confused and become dis-enchanted to discover what is out there.
But what if discovery was made fun, what if discovery was made easy, where all the information you need to build a career is right in front of you, it's within reach, it's within a single touch. That was our mission. And this was the result.
And we are excited to share this with the children of our future.