Zoho Campaigns - Email marketing in 2020 with data, design, and customers

Email marketing has evolved by far, and with leading trends in the email industry, there’s so much a marketer can look forward to. In this webinar, Kate Barrett, Founder of eFocus Marketing, gives us her seasoned tips and predictions on how should emails be created for better engagement and results, this 2020. From this webinar, you can learn about: - Continued importance of data in creating meaningful emails - Deploying interactivity and accessibility into email creation - Putting customers at the heart of your email marketing with personalization - Understanding customer lifecycle marketing Chapters View all Return on Investment 2:27 The impact of GDPR 3:54 What's the difference? 6:19 Using a data-driven approach 8:35 Multichannel 9:16 Know your audience - know your data 10:39